MARKETING, BUSINESS DEVELOPMENT, EXPERIENCE MANAGEMENT, AND RELATIONSHIP INTELLIGENCE
When it comes to marketing and business development in the AEC industry, your firm’s relationships and experience must be up front and center. Ensuring that your firm is making wise business development investment decisions, building proposals that highlight the best possible experience and qualifications, and effectively leveraging your network of relationships are all critical aspects of winning new business. Your CRM system, therefore, needs to be a more integral part of your firm’s success.
aec360 engage provides a comprehensive cloud-based marketing, business development, experience management, and relationship intelligence solution, all built natively within Microsoft’s industry-leading Dynamics 365 CRM application. In addition to providing complete pursuit management and go/no-go decision support, aec360 engage offers a full experience management library and an innovative passive data collection strategy that reduces the need for your sellers/doers to enter information into a CRM system. This, along with a unique interface directly embedded in Outlook and a full cross-platform mobile app, can help your firm drive user adoption and ensure that your CRM data is complete. Built with the AEC industry in mind, aec360 engage provides the foundation your firm needs to maintain a 360-degree view of your clients, contacts, relationships, pursuits, experience, and growth initiatives.